Why Buy Premium Denim?
With so many ways to get your hands on a new pair of jeans these days, you might be wondering what makes premium denim worth the spend. After all, fast fashion retailers offer every variety of jean style, cut, and wash under the sun, and often at the lowest possible price point. But the truth of the matter is that high-quality jeans are a meaningful investment for many different reasons, some of which may surprise you. Read on to get our take on the rationale behind buying the best quality of premium denim.
What Is Premium Denim, Anyway?
Many retailers apply the word “premium” to their products, but lack the quality and careful craftsmanship to back up those claims. Especially in the world of fashion, it can be hard to tell what separates a high-quality piece of clothing from a cheaply- and unethically-constructed product that has been labeled “premium” as part of a serious marketing spin.
We believe that premium denim is the outcome of a careful design process and thoughtful, ethical standards for design. High-quality jeans are not of mass production outsourced to an anonymous factory overseas -- instead, they are distinguished by the diligent, careful, and intentional decision-making of experienced craftsmen. Some brands may invest their resources in pursuit of the flashiest website or the most persuasive marketing campaigns, but at the end of the day, you can’t skimp when it comes to fit, style, and craftsmanship. Our standards for what is premium denim are rigid, and for good reason. Simply put, quality is king.
Premium Means Better Quality Raw Materials
Many fast fashion companies use photography tricks and doctoring software to make their cheap jeans appear attractive and well-made in advertising campaigns. But try on a real pair of high-quality jeans, and you’ll instantly notice the difference in the fit, the feel of the fabric, the detailing, and more. What accounts for those differences? Compared to mass-produced denim, true premium providers take their time to create products that not only look good, but that are designed to stand the test of time. If you are a premium denim provider, this imperative permeates every choice you make about your jeans and your process.
The Premium Difference
What is premium denim? The difference between low quality and high-quality jeans starts with raw materials. In the case of high-quality denim, that means choosing the best denim fabrics from reputable suppliers—even if it means investing more money. The composition of the fabric is also important. Truly high-quality jeans and denim products have decent weight and are made with a high cotton content, compared to cheaper, lower quality jeans that rely on inexpensive blends that only look like denim and contain little to no cotton at all. Fabrics that are produced from a high percentage of synthetic materials are undesirable for several reasons: harmful byproducts that are created during production contribute to pollution, for one, plus many people report that synthetic fabrics irritate their skin.
A Combination of Classic and Unique Designs
When you shop from a true premium denim retailer, you’ll find a variety of designs that indicate a thoughtfully considered approach to style. The best brands offer a combination of enduring, wear-anywhere classics while also investing in of-the-season, innovative designs and ethical production standards. Lower quality retailers tend to focus on trends and how to cash in on the latest looks, but at the end of the day, their products will look silly and out-of-place by this time next year. Artisanal denim makers’ concept of design reflects the fact that they want to help you find a pair of jeans that will last a long time: in addition to durable, luxurious materials, they also expertly select balanced, tasteful design elements that will be a staple of their customers’ wardrobes for years to come.
Strong Focus on Fit
Discussing the fit of a pair of jeans is absolutely essential to answering the question “what is premium denim.” While it’s rare that a pair of jeans will fit everyone perfectly right off the rack, high-quality jeans are made with an approach to fit that can’t be duplicated in a cheaper, mass-produced line. The ideal fit is highly individual and varies from pair to pair, but generally, you are looking for denim that doesn’t bag or sag in the waist or scrunch up and add unwanted bulk in the hips and behind the knees.
The fit of your new pair of jeans also makes a difference in terms of comfort as well as how your jeans will wear and change over the course of the many years you enjoy them. Often, cheap jeans are made from patterns designed to use less fabric and save on construction costs, not fit the human body and accommodate all of the different ways it can move, pose, and stretch. But just like other top-of-the-line products, high-quality jeans are actually engineered to provide durability and comfort. The ease, rise, and which seams are reinforced versus which allow for some stretch are all factors that play a role in ensuring your jeans allow you a full range of motion and will not split or tear at the first sign of stress.
Details That Stand Out
High-quality jeans will obviously differ from mass-produced jeans when it comes to details and construction, but nowhere is this more evident than in the stitching of your jeans. Examine the stitching of jeans at the waistband, along the leg, and along the pockets. Stitching should seem sturdy and should not stretch or become loose when you tug the fabric. Other details that make a pair of designer jeans stand out include decorative stitching, distressed washes, patchwork, and contoured seams, all of which takes time, patience, and careful craftsmanship to get right.
Caring About the Customer
Finally, premium denim brands understand that you have a lot of choices when it comes to where and how you shop, and they’re willing to devote their time to make sure you find the right pair for you and that you’re happy with your purchase. By creating products that stand the test of time, premium denim producers are signaling that they want their jeans to become a part of your life for years to come. High-quality jeans are definitely an investment, but that investment will offer years of returns as you get to enjoy a timeless and durable piece that has been made with attention and love.
Discover Xabi Jeans
If you’re interested in seeing first hand what is premium denim, we invite you to explore our inventory of high-quality, handmade jeans for men and women. If you’d like to learn more about the process behind the creation of our pieces, definitely check out our Behind the Scenes video, and follow us on Instagram to keep in touch.